adidas

pride month Art Installation

We were really honoured to be approached by adidas, in June 2022, for a special collaboration to create an art installation in celebration of the LGBTQIA+ community for Pride month.

The final design consisted of three bold and vibrant hearts in the iconic Pride flag rainbow colours representing the powerful and uplifting message of “Love unites”.

Rainbow cross-stitch heart at adidas HQ in Hong Kong

Rainbow cross-stitch hearts on a product wall displayed with the adidas Pride collection

Close up details of the rainbow cross-stitch hearts at adidas HQ in Hong Kong

Finished hearts and my little baby bump….7 months pregnant!

Three bold and vibrant cross-stitch hearts in the signature Pride flag colours

Rainbow cross-stitch hearts on the Pride product wall at adidas HQ in Hong Kong

I also facilitated a fun day of workshops on-site at adidas HQ in Hong Kong. Guiding 50 Adidas employees, over 5 different sessions on how to create a rainbow heart macramé coaster.

adidas : “Sport creates unifying communities where anyone and everyone can flourish. The more we embrace, the stronger we become together. Harness that strength, resiliency, dedication and commitment to shape the future. For this year’s Pride, our goal is to bring visibility to the many voices of the LGBTQIA+ community, honoring those who continue to push society forward. We’re excited to continue our partnerships with two very important organizations that both work tirelessly to create impactful change. Athlete Ally is focused on ending homophobia and transphobia in sport; and Stonewall UK has spent the last 30 years positively transforming the lives of many in the LGBTQIA+ community.”